At AWI it is our business to support your business.

Knowledge, Innovation and Marketing support; by dividing business support into these three powerful areas of expertise, we offer a unique value proposition to all of our partners .

From production techniques to in-store marketing, AWI is dedicated to making Australian Merino garments as commercially successful and desirable as possible.

Working between a broad range of initiatives, it is AWI’s primary aim to help our global partners bring new Merino products to market, and ensure that they sell strongly.

Verification of Australian Merino Verification of Australian Merino, or VAM, is a consumer assurance that the woollen garment in their hands is certified Australian Merino wool. Click here for more

Market updates A complete resource for up-to-date information regarding the Australian wool trade. This includes current prices, future forecasts, effects of the drought, and supply information. Click here for more

Marketing support AWI works with a huge range of retailers and manufacturers in marketing Australia Merino products effectively. Click here for more

Links Link through to other industry bodies that are able to assist you with growing your business and understanding the apparel marketplace. Click here for more