Overview | Cool distinction | Poetic evanescence | Organic chic | Culture fusion

Woolmark Trends by Esther Lorber

The progression of the current season confirms concepts  of preciousness, lightness, and consciousness for ecological values, which were  also identified in our colour trend report, and yarn trade show Pitti Filati, as  major directions for Spring/Summer 2009.

Luxury and fineness of fibre are distinctive qualities  of Australian Merino, which are further enhanced by rigorous research and  development of new spinning techniques and treatments. These processes allow  for the creation of some of the most sophisticated and lightweight yarns  available.

The natural,  eco-friendly features inherent to wool, as well as specific raw material  selection, an oriented choice of colours and production cycles with a low  environmental impact, make it a perfect choice under the aspect of environmental  awareness.

Focusing on these key concepts, the trend evolution  has been summarised in the following themes:

• Cool distinction
• Poetic evanescence
• Organic chic
• Culture fusion

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