NaturalThough it perfectly serves humankind, Merino hasn’t been concocted by a scientist in a sterile laboratory. It’s been evolved literally “in the field” over time. A long time. More than a million years. Every season a new man-made fibre is trumpeted as the latest breakthrough, but scientific analysis debunks most of the claims, and comparative testing reveals the newcomer can’t touch Merino for all-round performance. The world’s finest fibre is still 100% natural merino, and, in our environmentally conscious times, its sustainability and biodegradability are highly marketable properties.
Australian Merino is an entirely natural fibre, evolved over a million years by the Merino sheep to create the most effective all-weather protection against the elements known to man. No man-made fibre has come close to replicating Merino’s naturally occurring combination of attributes.
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