Australian Wool Innovation understands that there is no one on Earth who knows your customer, or your products, better than you.

We also know that the potential and flexibility of Australian Merino makes it an unrivalled resource for the fashion market.

Innovative new Merino products come to life through AWI’s ongoing collaborations with a global network of partners.

Firstly, we undertake research and development in order to help our partners create Merino products that are suited to a fast-moving fashion market, and secondly to maintain wool’s reputation as a functional, beautiful fabric.

For AWI the sharing of information with our partners, a variety of global producers, suppliers, manufacturers and marketers, is a crucial step in the journey to delivering exciting Australian Merino wool garments to consumers across the globe.

How does AWI work with new partners?

AWI works closely with its partners to bring a range of benefits to the table, all of which fall under what we call the ‘K.I.M.’ (Knowledge, Innovation, Marketing Support) strategy:

Access a global knowledge network from supply sourcing information, to consumer insights, trends, and market intelligence.

Be introduced to seasonal product innovations which are developed to suit business and consumer needs.

Communicate the benefits of Australian Merino wool with marketing support from AWI.

How to apply for support?

AWI embraces new projects which aim to increase the volume and value of Australian Merino wool, and our shareholders.

If you feel that you have a new product development idea that would be a benefit to the Australian wool industry, or you have an ideal way of promoting the fibre, simply complete an off-farm proposal and submit your proposal formally.

Partner operations

Our partners bring us information about the business opportunity they have identified and provide us with a challenge to meet the market need. We then use our extensive product development knowledge and global supply chain, alongside marketing expertise to create a new project which will in turn benefit all businesses involved.

We embrace partners absolutely — knowledge, supply network and marketing expertise are at your fingertips, and ready to be of a specific assistance to your business operations.

For further information contact AWI.

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