AWI Global Sites
about awi
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Australian Wool Innovation Limited (AWI) is a research, development, innovation and marketing body working for and owned by 29,000 Australian farmers. AWI has an objective to drive research, development and product marketing that aims to increase the long-term profitability, productivity and sustainability of Australian woolgrowers. By building direct business relationships, alliances with designers, retailers, fabric manufacturers and garment makers; the result is a number of high performing, premium quality Australian Merino wool textiles and apparel products available around the world. AWI also works to find solutions and developments to address on-farm issues such as mulesing, shearing, animal health and draught in order to improve woolgrowers’ productivity. AWI’s direct business relationship strategy is based on providing the knowledge and research information available in regard to Australian Merino wool, innovative new products and opportunities to our direct business partners, and then assist with marketing tools and solutions to increase the market potential for Australian Merino wool. This strategy supports AWI partners throughout the supply chain, and is aimed at fostering commercial success. AWI presently has offices in USA, England, Italy, China, Japan, India, Hong Kong and Australia to ensure we are close to our business partners and able to enhance the awareness of Australian Merino wool across the globe.
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Working with AWI
